On Friday 4th May 1917 The Times reported, ‘The battle has flared up again, and the Germans are again getting heavy punishment’. Unfortunately, this was not entirely what the under-strength 22nd Kensington Battalion of the Royal Fusiliers were dishing out.
In his official report, Colonel Barker writes, ‘I wish to place on record the splendid gallantry of Second Lieutenant Jeffcoat…It was entirely owing to the excellent report he sent me on the situation that I was able to push up the 23rd R. Fus. and so capture practically the whole of the objective given me.’
However, in letter to the Mayor he provides a less sanitised account: ‘He was running about on top of the trench, encouraging the men, till he fell blown to bits. They brought him to my Headquarters. He had one leg blown off and the other half off. Half his face was gone and one eye… I told him I would move Heaven and Earth to get him a VC.’ Colonel Barker adds, ‘I am sick of these bloody battles and everything connected with them’.